Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Early iPhone 16 leak hints at larger screens for the Pro and Pro Max models
By David Nield published
Another rumor has arrived suggesting that the Pro and Pro Max will get 6.3-inch and 6.9-inch displays accordingly.
iCloud gets a makeover with a revamped look and quality-of-life upgrades
By Cesar Cadenas published
An iCloud update has added new tools to the quick-glance widgets and it's now easier to control information.
iPhone 15 Pro review: pocket paragon
By Alex Walker-Todd last updated
Sure, the iPhone 15 Pro lacks the 15 Pro Max's headline 5x telephoto camera but beyond that, this is a formidable flagship that's hard to beat.
macOS Sonoma is better without being hugely different and I'm here for it
By Lance Ulanoff published
I got up-close with some of the most impactful macOS Sonoma updates in Safari, the desktop and video conferencing.
Black Friday Apple deals 2023: what we expect to see at this year's sale
By Mackenzie Frazier last updated
Black Friday Apple deals are live, and we have all the best sales on AirPods, iPads, the Apple Watch, MacBooks, and more.
The best laptops for photo editing 2023
By Steve Clark last updated
Updated Find the best laptops for photo editing on the move
macOS Sonoma has a whole host of security fixes - should we be worried?
By Benedict Collins published
A number of issues have been fixed following the release of macOS 14 Sonoma.
Best Mac games 2023 - the best Apple-friendly gaming experiences you can get
By Cat Bussell last updated
The best Mac games prove that gaming on Apple computers is here to stay.
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